Why Network Marketing is a Super Smart Business Model

If you’re anything like me before I got involved in the network marketing profession six years ago, I knew very little about how it worked, and what I thought I knew was mostly not correct! Simply put, “Network marketing” (or “direct sales”) is a business model where a company uses a field of independent consultants (or “distributors”, or “representatives” depending on the company) to sell products to customers through word-of-mouth relationships, instead of putting products on retail store shelves or retail website.

What many people don’t realize is why this model of selling is so very smart for both the customers of the products, and the consultants who sell them!  Here are just a few key benefits that I know to be true:

Benefits to Customers who Purchase the Products

Fresh products, delivered right to you! 

With a “direct to customer” business model, customers can receive freshly made products delivered right from the manufacturing facility.

Rather than use synthetic (and often harmful) preservatives to increase a product’s shelf-life to several years (which is required to sell from a store shelf), customers can get products made freshly with truly organic ingredients. You’ll still have a good shelf-life (several months, up to a year or two) without the toxic preservatives that most other brands use! Think about it - anything you buy in a store has likely been sitting there for awhile …

A personal connection to the brand, message and products 

As a customer, you’re paired with a specific consultant who is there to serve you! Whether it’s product usage and/or results, help with ordering or deciding what the best value and fit for you is, you have a personal, human connection to the company. Try calling a big box store and getting that kind of service!

Better quality at a very competitive price 

When companies put products on retail store shelves, they pay enormous amounts of money in advertising, brokerage, distribution, and shelving/slotting fees – network marketing avoids this.

You’ll also be getting a higher-than-normal quality product for what you’re buying, because … people talk! So much of direct selling is based on recommendations from happy customers, referrals, and raving fans of the products, so you can feel great that the product has stood the test of true customer demand if it’s being sold in a direct sales format. We have to be better and more competitive, otherwise we wouldn’t be around!

Knowing you’re supporting an entrepreneur and real household 

Doing business with a network marketing company supports real households and there’s a hard-working entrepreneur, often a woman (76% of directs sellers are female), earning commission rather than padding the pockets of a large corporation.

One of my personal passions is to continue to “uplevel” direct selling and network marketing into something that helps more women, families, and ultimately communities with the work that we do and the products and services that we share! There are people out there that have had bad experiences with untrained consultants, unethical companies and poor quality products, but we’re so much better than that! It’s not a perfect business, but it sure is better for the average person who has an entrepreneurial spirit!

Benefits to Consultants who Represent and Sell the Products

A No/Low-Risk Opportunity to Start a Business Sharing Something Important

Where else in the world can you start your own business for $200, $300, $600, the cost of a business starter kit?! I’d challenge you on that, because we haven’t found anything like our business kits.

Keep in mind that product R&D, branding, manufacturing, packaging, inventory management, distribution, fulfillment and customer service are taken care of by our company for you - you don’t need to do any of those things! We don’t even hold inventory of products, so you aren’t “buying things and hoping to re-sell them”.

As a business owner, you can focus on sharing something vitally important and exciting with people, and helping them to solve their problems through your products and opportunity – with no risk, only reward for your efforts!

Seeing the direct impact to changing lives 

Speaking of rewards, there’s absolutely nothing that beats the feeling of a customer who has had their life changed through our products. Whether it’s eczema that has disappeared, hair that looks better than ever, chronic pain that seems to be gone, cystic acne that has said “goodbye” forever and/or finally, having your very best skin in your lifetime, and so much more.

Lives are changed through physical and psychological impacts – helping people look better, feel better and live better is the ultimate reward!

Residual and leveraged income

As an independent consultant, you have the opportunity to build a business of repeat customers (who order time and time again from you, that’s called “residual income”), and also of other consultants like yourself who are sharing products (that’s called “leveraged income”).

As your network grows, the ability to earn income from the impact that you (and your team) have, does as well! Yes absolutely there’s work involved to build and eventually lead a team, but how incredible is that - to be able to be compensated for the impact that you and your team are able to have on the world, in perpetuity (i.e. forever, technically)?

An additional benefit of a great direct selling opportunity is that the business is “will-able”, meaning it’s an asset that you can include in your will for your future generations and legacy. Your great, great, great, great-grandchildren will most definitely know who you are and thank you immensely for the legacy that you’ve helped to build!

Community, friendships 

We hear and see, every single day within our team, the lifelong friendships and bonds that are formed from building a business with a community of like-minded people! You’re never in business by yourself. You’ve always got the support of a team, proven systems and programs, and a leadership team to show you the way and help you have success, whatever that looks like for you.

Whether you join as a consultant to earn a little extra income for yourself and/or your family or to really “build it big” – you want to make sure that you have a tribe of people who have done it already and who are continuing to do it, alongside you!

Network marketing/direct selling is an incredible business model that benefits both the customers of the products and the independent consultant business owners - how’s that for win, win?!

Could Network Marketing Help You?

Are you curious as to what we do here on our team? Are you open to earning some extra income, while helping others to look, feel, and live their best lives? You’d have the flexibility to do your own thing with the support of a community with proven results, and that’s the key to success!

Start the conversation, and I’ll be happy to share my own story, answer your questions and help you decide if this could be a good fit for you!